Rotary International's float in the 2024 Rose Bowl Parade - Clean Water: The Music of Life - was seen by an estimated 69 million households in 243 countries and territories. This was in addition to more than 700,000 are present live on the parade route itself. Rotary International's 44th Rose Bowl parade entry highlighted Rotary's efforts to bring clean water projects — which provide local solutions for clean water, sanitation and hygiene education — to communities around the globe.